OUR INSIGHTS
What In the World Is TikTok Shopping?
Almost every platform we use has a built-in shopping experience, and TikTok has quickly followed. However, there is no other app like TikTok. TikTok has taken the world by storm in the last few years, getting the attention of multiple generations and becoming one of...
Why Website Accessibility Should Be On Your To-Do List
When you open a physical store, you want to make sure that everyone has the opportunity to browse and see what you have to offer. This means ensuring ramps are accessible outside, isles are spread apart just enough to fit wheelchairs, walkers, or service animals, and...
4 Marketing Trends To Take Advantage Of In 2023
The face of marketing has changed drastically over the years, and as we head into 2023, it is essential to prepare your business for what is to come. Consumers are getting louder about what they want in the businesses they shop from, and with the rise of technology,...
Have You Heard of The New Social Media App BeReal?
BeReal is a photo-sharing app that prompts users to post one unfiltered and unprepared picture a day. Not only is it one picture, but BeReal takes a photo from the front and back camera for users and their friends to see what they are doing and how their day is at that exact time. BeReal works by sending a notification to all its users at the same random time. This time changes each day, but no matter when it is, users have two minutes to open the app and post a picture of what they are doing at that moment.
Everything You Need To Know About YouTube Shorts
YouTube has been the largest, most popular video-sharing website for years now. It is the second most visited webpage just behind Google and has launched the careers of thousands of creators, allowing users to monetize the video content they post and build a following...
How to Drive More Clicks to Your Blogs
Posting blog content is a great way to engage with your audience, but it can be difficult to drive traffic away from social media posts and to your blogs. In a time when the attention span of the average social media user is relatively short, it might seem like there...
Three Aspects of Lillian James’ Company Culture
Every company has its own version of company culture, the practices which their company adopts in order to create a workplace environment that is beneficial for everyone involved. At Lillian James, we have several policies designed for the benefit of our employees,...
The Importance of Video on Social Media
The option to post video content has been a feature that most social media platforms have adopted in the last few years. However, with the rise of TikTok, video content is quickly becoming the norm, rather than a simple feature. From reels and stories on Instagram to...
5 Features to Make the Most of Your Brand’s Instagram in 2022
If you’ve been on the internet in the past ten years, there’s a good chance you’ve interacted with the social media platform Instagram. With its global reach, popularity between multiple age groups, and a multitude of creative ways to showcase your profile; Instagram...
Do you want more customers visiting your site in 2022? Make sure you’re taking these steps
“How do I get more people visiting my website?” It’s a question we get often from business leaders. Since many of the solutions require planning and consistent effort, we wanted to address this in our end-of-year article. As with anything in life, real results require...
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