It’s not a secret that visual marketing content works. That is one of the many reasons why video is in such high demand by consumers and why memes have taken over social media. But what about the infographic? Have video and other creative visual forms knocked the classic infographic to the curb?
And the survey says…
The word “infographic” is searched an average of 547,000 times per month on Google. According to the Content Marketing Institute, searches for infographics increased by 50% in March of 2020, compared to March of 2019. The infographic has continued to prove its worth as a visual marketing tool and seems very much alive to us, although surrounded by reports of its own death.
Infographics are built for humans
A human has an average attention span of 8 seconds, which makes it challenging to catch the eyes of your consumer and keep them engaged with your brand. Because the brain processes visual information 60,000 times faster than text, an infographic is a smart solution to your audience’s wandering eyes. Why not create a compelling visual that your audience is literally built to consume?
Your audience will read it
Did you know that an infographic is 30 times more likely to be read than text? While we may be spending more time at home amid the pandemic, most of us are still carrying on with our busy professional and personal lives. Deadlines haven’t stopped and kids haven’t slowed down. Think about a parent who has a free 2 minutes (literally) to consume your content. Consider a CEO who has a 5-minute break before her next meeting.
You’ve seen them float around Facebook, Instagram, and Pinterest. Infographics are extremely shareable pieces of content that are made for social media and visually appealing to all types of buyer personas. Not only does it look good coming across your customer’s feed, but they’ll feel compelled to share something so convenient, informative, and user-friendly to their peers. It seems a little more friendly than sending your busy friend a 5-page article to read.
Your audience will remember it
If your goal is to make a lasting impression in the minds of your customers, a picture will do the job. A picture helps our brains remember 65% of what we see three days later, compared to 10% of what we see from text. The right colors and visuals, paired with a thoughtful layout, will allow your audience to actually absorb what they come across. Remembering your brand is the goal, right?
Infographics have changed
You’ve figured out by now that we are believers in the infographic. While the infographic isn’t something new, it has evolved to remain competitive. The competition has increased and simple and low quality infographics just don’t do it anymore. Infographics work well for brand recognition and link building, but only if they’re done well and done right. Don’t skip the steps of creating a quality infographic that is made for the platform of your choosing. Your audience expects quality just like the other content that you’re producing.
Long live the infographic! We almost convinced ourselves to re-write this blog and create an infographic about infographics. The truth is that infographics don’t replace long-form content (call us and we’ll give you the long answer) but we believe they are valuable in their own right. Blogging is still just as important as ever, but infographics have earned a spot in your content marketing strategy.
Need help with writing, designing, embedding, and even deploying an infographic? Contact us at Lillian James Creative and we’ll take care of it all!
Like what you’ve read? Want to share similar content with your organization at your next virtual event? Aaron Fulk, CEO of Lillian James Creative, has graced many stages and speaks about finding your creativity, storytelling, personal branding, and more. Book her for your next get together!