OUR INSIGHTS

Why 1 Black Lives Matter post isn’t enough

Why 1 Black Lives Matter post isn’t enough

Followers are watching the moves of their favorite brands and they won’t sacrifice their values to make a purchase. They have options and they make choices based on what means the most to them. In protest of the death of George Floyd, and the others before him, brands are surfacing with words in support of the Black Lives Matter movement. Companies are being accused of hypocrisy and their words are being challenged.

read more
The 1 thing you need to make your content stick

The 1 thing you need to make your content stick

There is a lot of content flying around, but how do you get your content to land… and stick? Like a medal-winning Simone Biles kind of landing that makes the audience react and feel something. When you sit down to create your next piece of content, how will you make sure that it reaches your audience and sticks? No matter what you do, having the right angle will make all of the difference and help you create content that your audience will want to share.

read more
4 of the best marketing tools for your small business

4 of the best marketing tools for your small business

We’re not talking about your Swingline Optima or the best ergonomic office chair that money can buy. We’re talking about easy-to-use marketing tools that provide you with the resources to be creative, save time, keep organized, and gain insight. Here are 4 of the best marketing tools for your small business that agencies don’t want you to know about! Did I mention that only one of these costs you money?

read more
The 1 Thing Your Marketing Needs During the Pandemic

The 1 Thing Your Marketing Needs During the Pandemic

Content marketing is not about recklessly slinging blogs and ads at your audience; it’s about building a connection through thoughtful content that resonates with your followers. So how do you relate with your customers during a pandemic? Although it might seem like a...

read more
6 stats that will change the way you market to millennials

6 stats that will change the way you market to millennials

Just like any target audience, your brand must pivot your content strategy to meet the demands of your followers and exceed the expectations of your consumers. Millennials are expected to spend $1.4 trillion on shopping globally this year. So how do you reach them? Here are some statistics that expose how to market to millennials.

read more
Why relatability is the first step to great storytelling

Why relatability is the first step to great storytelling

We want concepts that are easy-to-understand. Storytelling is not a “woman thing” and it isn’t solely reserved for lifestyle companies and Instagram influencers. Storytelling is what gives your brand life and allows your followers to be a part of your journey. Storytelling 100% belongs in marketing and it starts with relatability.

read more