OUR INSIGHTS
What to Ask Yourself When Building Your Personal Brand
Branding yourself has gone far beyond the simple firm handshake and business cards. People are no longer just meeting you in person, you must have a way to continue your passionate take on yourself and your industry online. Making yourself memorable, trustworthy, and...
Okay, Let’s Talk About It: What Is ChatGPT?
I think we have all heard of ChatGPT by now. It is in the news and our social media feeds, but that doesn’t mean that any of us know what it really is. People scream out that it is AI and it’s taking over the world, but is that accurate? Probably not – technology...
Does Local SEO Still Matter in 2023?
The term SEO, search engine optimization, has been around since 1997, six years after the first website was created. After 26 years, we are still hearing the phrase SEO being used whenever digital marketing is brought up, but it can be easy to think that after all...
New Social Media Platform Alert! Let’s Talk Threads!
Meta, the organization we know for Facebook and Instagram, has released a new social media platform, Threads. While we might bring up a handful of new platforms, we are very excited to discuss this one! As of July 6th, the second day of its release, it has received 30...
Has Your Website Been Stuck in the 2010s? It Could Be Time for an Upgrade
Websites are not a one-and-done project as much as traditional marketing a few decades ago would say otherwise. Today, websites are your central hub for your business’s information, brand, story, and product. It is how you not only educate your audience on your...
Time to Get Friendly With the Camera: Live Streaming 101
In a perfect world, you have all the tools you need to get your business and brand in front of your audience to help engage and build a relationship with them. In a perfect world, right? It’s time to realize that the perfect world IS this one. Digital marketing has...
What In the World Is TikTok Shopping?
Almost every platform we use has a built-in shopping experience, and TikTok has quickly followed. However, there is no other app like TikTok. TikTok has taken the world by storm in the last few years, getting the attention of multiple generations and becoming one of...
Why Website Accessibility Should Be On Your To-Do List
When you open a physical store, you want to make sure that everyone has the opportunity to browse and see what you have to offer. This means ensuring ramps are accessible outside, isles are spread apart just enough to fit wheelchairs, walkers, or service animals, and...
4 Marketing Trends To Take Advantage Of In 2023
The face of marketing has changed drastically over the years, and as we head into 2023, it is essential to prepare your business for what is to come. Consumers are getting louder about what they want in the businesses they shop from, and with the rise of technology,...
Have You Heard of The New Social Media App BeReal?
BeReal is a photo-sharing app that prompts users to post one unfiltered and unprepared picture a day. Not only is it one picture, but BeReal takes a photo from the front and back camera for users and their friends to see what they are doing and how their day is at that exact time. BeReal works by sending a notification to all its users at the same random time. This time changes each day, but no matter when it is, users have two minutes to open the app and post a picture of what they are doing at that moment.
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