Client Questionnaire - Lillian James Creative

Tell us about your company

a hand-drawn illustration of a lightning bolt

Answer the questions below so that we can better understand your brand. We create the most awesome content when we understand your brand.

Don’t worry if you’re short on time, you can always save your progress and finish the form later.

"*" indicates required fields

Step 1 of 10 - Company Overview

Let's get started with the easy stuff.

Company/brand name*

Company Phone*

Address

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Who will we be in contact with?

Send us the contacts to keep in touch with.

Rep 1: Name*

First Last

Rep 1: Role/position in the company*

Rep 1: Email*

Rep 1: Phone*

Rep 2: Name

First Last

Rep 2: Role/position in the company

Rep 2: Email

Rep 2: Phone

Your Online Presence

Website URL*

Which email marketing platform do you use?

Please link your social media accounts below:

Facebook

Instagram

Social accounts continued:

TikTok

Twitter

Any other social accounts? (Snapchat, YouTube, etc.)

Nice to meet you! Now let's get on to the nitty gritty.

What is your business’s mission statement?*

What is your business’s vision statement?*

Give us an overview of what your business does. (At least three sentences)*

How do you describe your business to your friends and family?*

What are your business’s values?*

What are your business’s goals?*

Why are you passionate about your industry? What made you get into it?

What is your background in the industry you are in?*

How would you describe your workplace’s culture?*

What is unique about your business?*

What makes your company different from your competitors?*

Who are your competitors?

What is the best part of your job?

What is your motto?

Does your business give back to the community?

What catches your attention in social media posts, websites, or other marketing materials?

What sort of leader inspires you?

Who are your inspirations?

What podcasts are you listening to?

What is the biggest lesson you have learned since opening your business?

What truly excites you about your industry?

Tell us about your target clientele--the best, most ideal client you can imagine. And be as specific as possible!*

(For example: their age, gender, profession, industry, specific problem they have that your company solves, etc.)

What audience are you hoping to attract?

Who is NOT your ideal client and why?

What are your client’s needs or problems, and how does your business solve them?

Where do you see your business and yourself in five years?

What are 5 words you’d use to describe your business?

How would you describe your business’s voice?

Is there any written content that you like the voice of or that inspires you? Why?

Who is a well-respected or influential person in your industry?

Why should people care about your business?

Give us a brief history of your business.

Awesome! Let's talk about your brand personality.

Your brand personality is made up of your company’s characteristics and the way you want to be portrayed to your audience. (And don’t worry too much about getting this part perfect just yet! This is just a starting point.)

Is your brand traditional or modern?*

Traditional - We want to focus on tried-and-true methods.

Modern - We want to focus on innovation and trends.

Not sure yet

Is your brand casual or formal?*

Casual - We want to be seen as energetic and personable.

Formal - We want to keep it strictly professional and serious.

Not sure yet

Is your brand intense or relaxed?*

Intense - We want to be bold, always pushing the boundaries.

Relaxed - We want to put people at ease.

Not sure yet

Is your brand economical or luxurious?*

Economical - We want to be known as affordable, smart, and accessible.

Luxurious - We would prefer to focus on high-end clientele.

Not sure yet

Jargon or no jargon?*

Jargon

No jargon

Not sure yet

Elaborate or minimalist?*

Elaborate

Minimalist

Not sure yet

Colorful or muted?*

Colorful

Muted

Not sure yet

Conversational or informative? Or both?*

Conversational

Informative

Both

New age or tried and true?*

New age

Tried and True

Not sure yet

Words or phrases to avoid.*

Words or phrases that you want your brand to exude.*

Do you already have brand standards?*

Yes. (upload on next page)

No. Let's create my brand standards.

Desired colors

Desired Fonts

Logos and looks that you like from other businesses

Logos and looks that you dislike

Simplistic logo or complex logo?

Simplistic

Complex

How would you describe your brand’s aesthetic?

Are there any symbols or imagery that represent your business?

Whew. Now that that's over... Let's talk about your brand's look.

Have a logo? Upload it here. (Multiple files allowed.)

If possible, please attach a vector image file like .ai, .eps, or .svg.

Drop files here or

Max. file size: 50 MB.

Have a brand standards document? Upload that, too.

Drop files here or

Max. file size: 50 MB.

It's been a pleasure getting to know you!

You made it through the hard part. Just a couple more things.

How would you describe your desired involvement in the marketing process? (Hands-off, fully involved, or a mix)

Are you someone who knows what they like or will know it when you see it?

I know what I like.

I'll know it when I see it.

Ready to

own your spacE?

Get in touch with us!

Your Name(Required)

Your Company

Email(Required)

Phone

Message(Required)

CAPTCHA

Tell us about your company

Answer the questions below so that we can better understand your brand. We create the most awesome content when we understand your brand.

Let's get started with the easy stuff.

Who will we be in contact with?

Your Online Presence

Nice to meet you! Now let's get on to the nitty gritty.

Awesome! Let's talk about your brand personality.

Whew. Now that that's over... Let's talk about your brand's look.

It's been a pleasure getting to know you!

Ready to

own your spacE?

Get in touch with us!

Connect with us on social media!