Kansas City Music Industry Commission

Brand Standards & Social Media Guidelines

TABLE OF CONTENTS

BRAND MESSAGING  |  VISUAL BRANDING  |  SOCIAL PLATFORM SPECIFICATIONS  |  VOICE & TONE  |  HASHTAGS & EMOJIS  |  EVERYTHING ELSE

Brand Messaging

Brand Positioning Statement

Founded by individuals who have a deep passion for music, the Kansas City Music Industry Commission is there to bring growth, support, connections, and song-worthy success to its local musicians through its connections within its community and beyond.

The Kansas City Music Industry Commission is dedicated to strengthening the local music ecosystem by supporting musicians, recording artists, studios, venues, managers, agents, marketers, publicists, and content creators. Through their collaborations with the city government, private entities, and surrounding municipalities, the Commission ensures elevation within the Kansas City music industry.

The KC Music Industry Commissions seeks to get their local musicians heard around the globe.

Elevator Pitch

The Kansas City Music Industry Commission is dedicated to strengthening the local music ecosystem by supporting musicians, recording artists, studios, venues, managers, agents, marketers, publicists, and content creators. Through their collaborations with the city government, private entities, and surrounding municipalities, the Commission ensures elevation within the Kansas City music industry.

Target Audience

The target audience for the KC Music Industry Commission comprises individuals within the local music industry, including musicians, recording artists, studios, venues, managers, agents, marketers, publicists, and content creators.

Social Media Bio

The KC Music Industry Commission ensures elevation within the Kansas City music industry.

Social Media Tagline

Strengthening The Local Music Industry – One Note at a Time

Short Social Media Description

The Kansas City Music Industry Commission is dedicated to strengthening the local music ecosystem, supporting those involved at every step.

SEO Keywords

  • Kansas City 
  • KC
  • Kansas City Music
  • Kansas City Musicians
  • Kansas City Music Industry
  • KC
  • KC Music Scene
  • Kansas City Music Scene

Visual Branding

Primary Logos

Logo & Logo Rules

DON’T rotate, distort, or crop any part of the logo.
DON’T add any extreme special effects to the logo (drop shadows, bevels, etc.).

DON’T overlap the logo with text, photos, or graphics that obscure its legibility.

DON’T alter the logo colors unless approved in brand standards.

Some Tips for Social Media

On social media profiles, the profile photo should include an icon version of the logo (if one is available), while the cover photo should include the full logo (with or without a tagline).
Whenever possible or practical, all image or video posts should include some form of the logo.

Brand Colors

True Blue

RGB: 65 89 233
CMYK: 78 68 0 0
HEX: #4159e9
PMS: 2726 C

Periwinkle

RGB: 123 162 255
CMYK: 49 32 0 0
HEX: #7ba2ff
PMS: 659 C

Dark Navy

RGB: 1 30 78
CMYK: 100 92 36 41
HEX: #011e4e
PMS: 2768 C

Blue White

RGB: 244 247 255
CMYK: 3 1 0 0
HEX: #f4f7ff
PMS: 656 C

True White

RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
PMS: N/A

Band Fonts

Poppins

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Download Font

Voice & Tone

Words That Describe Our Tone

Friendly
Excited
Community-Driven
Supportive
Fun
Musical

Words We Like

Community
Community-Growth
Community-Togetherness
Music Scene
Local Musicians
Music Industry

Words We Don’t Like

Boring
Unsupportive
Quiet

Hashtags & Emojis

Hashtags to Use

#KansasCity
#KC
#KansasCityMusic
#KCMusic
#KCMusicScene
#KansasCityMusicScene
#Music
#Radio

Hashtag Usage Tips

DON’T use any hashtags on Facebook.

On Instagram, use 3-6 relevant hashtags per post.

On X/Twitter, use a maximum of 2 hashtags per Tweet.

On LinkedIn, use a maximum of 1-2 hashtags. Broad, general hashtags work best.

On YouTube, use no more than 1 hashtag in the title/description, and only if it’s a commonly searched hashtag.

Use #KCMusicIndustryCommission on ALL Instagram and Tiktok posts, and Twitter/X when needed.

Emojis We Like

All human emojis, such as faces, people, or hands MUST be yellow.

Emojis We Don’t Like

Do not use any emojis portraying weapons, violence, or specific races.

Everything Else

Using Links and CTAs

Only use a “hard sell” call to action (ex: sign up now, register today, etc.) every 6-7 posts. Your audience should never feel like every post is asking for something.

On Instagram, DON’T post links directly in the post. Instead, change the link in the bio and refer to it in the post with the verbiage: “link in bio.” This link MUST be changed back to KC Music Industry Commission’s website within the next 2 posts, OR when the link is no longer relevant (such as after a registration deadline).

Tagging, Liking, Commenting, Posting, and Messaging

When referring to or mentioning any partner organization, tag their social media page whenever possible.

Competitors should NEVER be mentioned by name in any post. When sharing customer testimonials or reviews, any competitor name mentioned must be removed prior to posting.

NEVER post about any political or religious topics.

Only link to an outside source every 5-6 posts. When doing so, make sure the featured source reinforces KC Music Industry Commission’s post goal.

Do not “like” any post on any social media platform unless it directly contributes to KC Music Industry Commission’s benefit. For example, you can like an article about The KC Music Scene, but do NOT like a post about Top Dog Breeds.
All content (including posts, messages, and comments) across all of KC Music Industry Commission’s platforms MUST be created and posted by a dedicated marketing employee or leadership team member unless otherwise decided by KC Music Industry Commission. In addition, only staff members may delete posts, comments, and tags from public pages.

Account Security

All social media passwords across all platforms MUST be changed quarterly (every 3 months). All devices logged out at the time of the password change.