Brand Standards
Brand Messaging
Brand Positioning Statement
Founded on the belief that mental strength is the foundation of sustainable success, Monica Smith Coaching provides therapy to those who carry the entrepreneurial stressors of opening, running, and growing a business on their shoulders. Monica Smith Coaching exists to remind high-achieving individuals that caring for their mental health isn’t a luxury, but a strategic advantage.
Monica Smith Coaching provides therapy designed specifically for entrepreneurs, the ones who carry it all. The practice helps founders, leaders, and creators strengthen their mental well-being in order to not only support them personally but also improve them in their entrepreneurial journey. Through a combination of clinical expertise and a deep understanding of entrepreneurial pressure, Monica Smith Coaching empowers clients to build emotional resilience, clarity, and connection, creating stronger minds and stronger businesses.
Elevator Pitch
Monica Smith Coaching provides therapy designed specifically for entrepreneurs, the ones who carry it all. The practice helps founders, leaders, and creators strengthen their mental well-being in order to not only support them personally but also improve them in their entrepreneurial journey. Through a combination of clinical expertise and a deep understanding of entrepreneurial pressure, Monica Smith Coaching empowers clients to build emotional resilience, clarity, and connection, creating stronger minds and stronger businesses.
Target Audience
Tagline
The Entrepreneur’s Therapist
Social Media Tagline
The Entrepreneur’s Therapist
Short Social Media Description
The Entrepreneur’s Therapist. Therapy For Those Who Carry It All.
Top 5 Questions Aksed By Potential Clients
- Why Would Entrepreneurs Need Therapy?
- When Should Entrepreneurs Seek Therapy?
- What Can Therapy Help With For Business Owners?
- How Can Therapy Prevent Burnout?
- How Can Therapy Help With Motivation?
VISUAL BRAND
Primary Logos
Logo & Logo Rules
DON’T rotate, distort, or crop any part of the logo.
DON’T overlap the logo with text, photos, or graphics that obscure its legibility.
Some Tips for Social Media
On social media profiles, the profile photo should include an icon version of the logo, while the cover photo should include the full logo (with or without a tagline).
Brand Colors
Blue
RGB: 56 89 132
CMYK: 91 76 20 5
HEX: #385084
PMS: 7685 C
Orange
RGB: 229 100 65
CMYK: 0 80 88 0
HEX: #e56441
PMS: 7579 C
Off White
RGB: 217 214 229
CMYK: 12 13 2 0
HEX: #d9d6e5
PMS: 7443 C
Band Fonts
Altivo
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Montserrat
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )