Almost every platform we use has a built-in shopping experience, and TikTok has quickly followed. However, there is no other app like TikTok.

TikTok has taken the world by storm in the last few years, getting the attention of multiple generations and becoming one of the most popular and downloaded apps. With its easy-to-use functions, quick-time videos, and personalized feeds just for you, TikTok is used by over 1 billion people. Now, picture your business on the app. With that many people using the platform, your business can have hundreds to thousands of eyes on it at any point. The new shopping experience has only motivated businesses to join the social media platform.

So, what are you waiting for?

What is TikTok Shopping?

TikTok has become its own search engine in its rise to popularity. The shopping experience only furthers this usage as now users can search and buy products directly from the app without having to leave or browse a separate ecommerce site.

TikTok users can click the shopping bag icon on their app and easily scroll through various products. When they click on a product, they can simply check out through TikTok itself or be transferred to the business’s site. The ability to shop while browsing has been made so much easier through TikTok, keeping the customer’s attention and interest better than if they had to search for the item separately.

Take Advantage of Linking Products

Besides the app’s direct shopping section, TikTok also allows businesses to link products in their TikTok videos. If you are showcasing a new piece of clothing or food, you can now tag them within the video so viewers can buy quicker and easier than ever before. You can then choose to allow customers to go through the buying process in TikTok or be redirected to your website.

Linking to your products can make sure that everyone, whether they are following you or not, can get to your amazing product and see what else you have to offer. And maybe, you’ll get a follow and a sale from it!

Can Anybody Do It?

When TikTok first introduced its shopping feature, it kept it exclusive to Shopify-based retailers within the US, UK, and Canada to do a proper test trial of the service. Fortunately, as they saw how big of a hit it was with its users, TikTok expanded its reach to other online businesses.

TikTok shopping expanded worldwide in September 2021 before it grew to allow other ecommerce opportunities. Now, no matter where you are, and if you have Shopify, Square, Base, Ecwid, Shopline, BigCommerce, OpenCart, or Prestashop, you can sell on TikTok shopping. Any brand can host a live shopping event or link its products to videos.

How to Be Successful Through TikTok Shopping

The shopping experience on TikTok is still relatively new, and users are still getting the hang of it. If you want to start selling your product through your TikTok, be patient as you try to get your TikTok shop off the ground.

Post videos as you normally would, create enticing content, and ensure you target your desired audience. Mix what you are already doing with the TikTok shopping experience by linking products within your posts and showcasing that your audience can buy your products with a simple click of a button without leaving the app. You want to make it sound easy and simple.

The best way to be successful through TikTok Shopping is to simply start.

Grow your business and brand on TikTok! We are here to help you get out there and grow on social media. Contact the Lillian James Creative team; we will be happy to help!