by Lillian James | Sep 20, 2023 | Brand, Corporate Culture, Strategy
The reasons why consumers choose businesses have changed over time. While convenience is still a strong contender, many people are now looking past just the convenience and looking at the brand identity itself to help gauge whether or not they pick them. In order to...
by Lillian James | Sep 15, 2023 | Podcasting
Podcasts have joined the game of digital marketing. Many businesses have taken up podcasting as another form of marketing and awareness for their companies, and it has shown to be an amazing way to better connect with current consumers while also fostering a...
by Lillian James | Sep 4, 2023 | Brand
Figuring out your brand identity should not simply be another thing to check off the list when developing your business. Your business’ brand identity is more than unified colors and fonts; it is integral to the experience your customers go through when interacting...
by Lillian James | Aug 28, 2023 | Creative, Podcasting, Promotion, Social Media
Getting behind the camera for your business is inevitable in this day and age. To help humanize, raise awareness, and build credibility, speaking for your business in the form of a video can be the easiest answer. However, there are right and wrong ways to take a...
by Lillian James | Aug 21, 2023 | Brand, Promotion, Social Media
The digital world has made it increasingly easier for us to connect with our consumers, hear their thoughts, and increase sales like never before. But it can get even better. Live streaming has taken the world by storm in the last few years, and as it is doable on...
