by Lillian James | May 29, 2020 | Strategy
Content marketing is not about recklessly slinging blogs and ads at your audience; it’s about building a connection through thoughtful content that resonates with your followers. So how do you relate with your customers during a pandemic? Although it might seem like a...
by Lillian James | May 20, 2020 | Strategy
If you’re investing a lot of time, energy, and money into video production for your business, you might be wondering if it’s really worth it. Here’s the scoop, straight from the stats. Consumers want more Give them what they want! 54% of consumers want to see more...
by Lillian James | May 8, 2020 | Millennials
Just like any target audience, your brand must pivot your content strategy to meet the demands of your followers and exceed the expectations of your consumers. There has been a lot of talk about millennials (some great, some not so great), but no matter how you would...
by Lillian James | May 1, 2020 | Brand
We all crave stories. We want concepts that are easy-to-understand, we want to be treated like a human, rather than a wallet, and we don’t have the time for ads that have nothing to do with our wants and needs. This is where storytelling comes into the game....
