Brand Standards
Brand Messaging
Brand Positioning Statement
Since its inception, Parade Park has been known as a neighborhood shaped by generations living, growing, and thriving together, all in the name of community. Parade Park was the citadel of Black excellence, founded at the heart of Kansas City, where culture, education, opportunity, and everyday life were accessible to all. The Revue at Parade Park continues that legacy with intention, through honoring what was built and thoughtfully restoring it for the future.
The Revue at Parade Park is a renewed chapter in one of Kansas City’s most historic communities. Located near the heart of 18th and Vine, The Revue at Parade Park honors those who built pride and ownership, making Parade Park a place of distinction. With homes designed for accessibility, ownership, and intergenerational living, The Revue at Parade Park invites Kansas City to come together, grow, and belong as a community. The Revue at Parade Park honors a promise of preservation while fulfilling it through restoration for generations to come.
Come Home to Your Legacy.
Elevator
Pitch
The Revue at Parade Park is a renewed chapter in one of Kansas City’s most historic communities. Located near the heart of 18th and Vine, The Revue at Parade Park honors those who built pride and ownership, making Parade Park a place of distinction. With homes designed for accessibility, ownership, and intergenerational living, The Revue at Parade Park invites Kansas City to come together, grow, and belong as a community. The Revue at Parade Park honors a promise of preservation while fulfilling it through restoration for generations to come.
Come Home to Your Legacy.
Target Audience
The Revue at Parade Park’s target audience is those in their 20s-30s, families looking to be close to schools, seniors for the senior living community, international individuals, and those looking for a place where community is put first.
Top Five Questions Asked
Tagline
Come Home to Your Legacy
Social Media Tagline
Come Home to Your Legacy
Short Social Media Description
A Promise of Preservation, Fulfilled Through Restoration For Generations to Come. Come Home to Your Legacy.
Visual Branding
Logo Versions
Primary Logo
Alternate Logo
Primary
Icon
Alternate
Icon
Logo usage rules
DON’T rotate, warp, or crop any part of the logo that causes it to become distorted.
DON’T overlap the logo with text, photos, or graphics that obscure its legibility.
DON’T alter the colors of the logo to any shade not included in these brand standards.
Social media tips
On social media profiles, the profile photo should include an icon version of the logo, while the cover photo should include the full logo (stacked or horizontal) or wordmark.
Brand Colors
Navy
RGB: 45 56 71
CMYK: 82 69 50 45
HEX: #2d3847
PMS: 7546 C
Blue
RGB: 114 160 183
CMYK: 58 27 20 0
HEX: #72a0b7
PMS: 7695 C
Orange
RGB: 209 89 57
CMYK: 13 78 87 2
HEX: #d15939
PMS: 7579 C
Beige
RGB: 223 218 209
CMYK: 12 11 15 0
HEX: #dfdad1
PMS: Warm Gray 1 C
Bronze
RGB: 158 87 67
CMYK: 29 71 74 18
HEX: #9e5743
PMS: 7524 C
Green
RGB: 77 83 70
CMYK: 65 51 67 37
HEX: #4d5346
PMS: 418 C
Band Fonts
Spinnaker
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Use for headlines, titles, calls to action, and other large, bold text.
Outfit
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Use for body copy and longer paragraph text.
Montserrat
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Global font for instances when Spinnaker and Outfit are unavailable.