OUR INSIGHTS
How Email Newsletters Can Keep You Top of Mind
It is no secret that email marketing is incredibly effective in keeping your consumers engaged and informed. Whether you send out an email once a week or once a month, you want that email to be packed with only the best information to keep yourself and your business...
Five Ways to Become a Thought Leader in Your Space
Thought leadership has taken the marketing industry by storm and has quickly become one of the most successful ways to get your name out there, grow your network, and get customers to trust you. If you are searching for methods to get in front of your audience in an...
Twitter is Now Called X. Let’s Talk About It
In the past months, those of us who use Twitter could not find that light blue bird icon anywhere on our phones. The switch to X was quick and caused many of us to be confused about what was to come from the “new” social media platform. With Elon Musk’s choice to...
Should You Establish a Personal Brand?
Your personal image on social media is everything these days. Whether you like it or not, people will look you up, do some snooping, and question your credibility. Wouldn’t you want to be ahead of the game? No matter your industry, a personal brand can be your answer...
What Do Consumers Want More? Professional and Formal or Empathetic and People-Focused?
The reasons why consumers choose businesses have changed over time. While convenience is still a strong contender, many people are now looking past just the convenience and looking at the brand identity itself to help gauge whether or not they pick them. In order to...
Have You Been Considering Starting a Podcast?
Podcasts have joined the game of digital marketing. Many businesses have taken up podcasting as another form of marketing and awareness for their companies, and it has shown to be an amazing way to better connect with current consumers while also fostering a...
Five Questions to Help Determine Your Business’ Brand Identity
Figuring out your brand identity should not simply be another thing to check off the list when developing your business. Your business’ brand identity is more than unified colors and fonts; it is integral to the experience your customers go through when interacting...
The Do’s and Don’ts About Putting Yourself Behind the Camera
Getting behind the camera for your business is inevitable in this day and age. To help humanize, raise awareness, and build credibility, speaking for your business in the form of a video can be the easiest answer. However, there are right and wrong ways to take a...
Rip the Bandaid Off – It’s Time to Live Stream
The digital world has made it increasingly easier for us to connect with our consumers, hear their thoughts, and increase sales like never before. But it can get even better. Live streaming has taken the world by storm in the last few years, and as it is doable on...
What to Ask Yourself When Building Your Personal Brand
Branding yourself has gone far beyond the simple firm handshake and business cards. People are no longer just meeting you in person, you must have a way to continue your passionate take on yourself and your industry online. Making yourself memorable, trustworthy, and...
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