OUR INSIGHTS
Why you need a case study in your life
People are craving information at all levels and a case study is one way that your business can give the people what they want! Small businesses and large corporations in varying industries can benefit from a case study and I’m going to tell you why it’s a good investment for your audience.
Why 1 Black Lives Matter post isn’t enough
Followers are watching the moves of their favorite brands and they won’t sacrifice their values to make a purchase. They have options and they make choices based on what means the most to them. In protest of the death of George Floyd, and the others before him, brands are surfacing with words in support of the Black Lives Matter movement. Companies are being accused of hypocrisy and their words are being challenged.
The 1 thing you need to make your content stick
There is a lot of content flying around, but how do you get your content to land… and stick? Like a medal-winning Simone Biles kind of landing that makes the audience react and feel something. When you sit down to create your next piece of content, how will you make sure that it reaches your audience and sticks? No matter what you do, having the right angle will make all of the difference and help you create content that your audience will want to share.
4 of the best marketing tools for your small business
We’re not talking about your Swingline Optima or the best ergonomic office chair that money can buy. We’re talking about easy-to-use marketing tools that provide you with the resources to be creative, save time, keep organized, and gain insight. Here are 4 of the best marketing tools for your small business that agencies don’t want you to know about! Did I mention that only one of these costs you money?
The 1 Thing Your Marketing Needs During the Pandemic
Content marketing is not about recklessly slinging blogs and ads at your audience; it’s about building a connection through thoughtful content that resonates with your followers. So how do you relate with your customers during a pandemic? Although it might seem like a...
What the stats tell us about video marketing
If you’re investing a lot of time, energy, and money into video production for your business, you might be wondering if it’s really worth it. Here’s the scoop, straight from the stats.
6 stats that will change the way you market to millennials
Just like any target audience, your brand must pivot your content strategy to meet the demands of your followers and exceed the expectations of your consumers. Millennials are expected to spend $1.4 trillion on shopping globally this year. So how do you reach them? Here are some statistics that expose how to market to millennials.
Why relatability is the first step to great storytelling
We want concepts that are easy-to-understand. Storytelling is not a “woman thing” and it isn’t solely reserved for lifestyle companies and Instagram influencers. Storytelling is what gives your brand life and allows your followers to be a part of your journey. Storytelling 100% belongs in marketing and it starts with relatability.
