OUR INSIGHTS

The 1 Thing Your Marketing Needs During the Pandemic

The 1 Thing Your Marketing Needs During the Pandemic

Content marketing is not about recklessly slinging blogs and ads at your audience; it’s about building a connection through thoughtful content that resonates with your followers. So how do you relate with your customers during a pandemic? Although it might seem like a...

6 stats that will change the way you market to millennials

6 stats that will change the way you market to millennials

Just like any target audience, your brand must pivot your content strategy to meet the demands of your followers and exceed the expectations of your consumers. Millennials are expected to spend $1.4 trillion on shopping globally this year. So how do you reach them? Here are some statistics that expose how to market to millennials.

Why relatability is the first step to great storytelling

Why relatability is the first step to great storytelling

We want concepts that are easy-to-understand. Storytelling is not a “woman thing” and it isn’t solely reserved for lifestyle companies and Instagram influencers. Storytelling is what gives your brand life and allows your followers to be a part of your journey. Storytelling 100% belongs in marketing and it starts with relatability.