INSIGHTS
Should your business start a podcast?
Should your business start a podcast? The buzzword for 2018? Podcast. Everywhere we go we are hearing about a new podcast that was released or how our clients want to start one, and rightfully so. 124 million people in the United States have listened to a podcast with...
Giving Back, Part of the Lillian James Creative Culture
Why Lillian James Creative is Giving Away a Website to a Nonprofit When I started Lillian James Creative in 2016, I had a vision for a business that was both hyper-focused on family and work-life balance, as well as being an integral part of the community by being...
Lillian James Creative Launches New Website for Central Exchange
New centralexchange.org features new brand, modern design, and enhanced functionality Kansas City, MO, October 5, 2017 - Central Exchange announced the launch of a new, redesigned version of their website, centralexchange.org. Key features of the redesign include a...
7 Reasons It Makes Sense to Hire a Marketing Agency vs In-House
7 Reasons It Makes Sense to Hire a Marketing Agency vs In-House Every business needs marketing to grow — after all, no matter what you do, you need to bring in customers. And you’ll need someone to handle your marketing. So then the question is, who do you hire,...
Top Four 2017 Social Media Trends
In 2017, it’s no secret social media has taken over our lives — and the infographic below reveals just where we’re spending all that time. As a brand, though, what do you do with information about where your audiences are living their digital lives? Active Social...
What Does SEO Mean for 2017
SEO….a term that over the years we have all come to understand the meaning of and still no one really understands what this process really looks like. And by no one, we mean everyone that is not privy to Google’s secret algorithms that are changed almost daily. Old...
Video Stats!
Video marketing is hotter than ever. Check out these crazy statistics that prove that you and your company should start using video in all of your marketing immediately!!...
The Psychology of Color
Did you know that when you are choosing the color of your logo for your company you're not just choosing a color, you're actually choosing what your brand represents with your audience emotionally and subconsciously? There is a reason a brand like Whole Foods chooses...
There Is So Much Happening On-Line Every Minute Of The Day!
It’s no secret that social media is becoming a dominating force in the on-line world of marketing. We all now know we should be on Facebook and that the Facebook advertising platform has become quite effective. However, when you truly look at the numbers it’s...
What’s In A Brand?
Wikipedia defines a brand like this: A brand is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. When we, at Lillian James Creative, sit down with clients to...
You’re Most Likely Wasting Your Money!
Marketing and advertising are nothing new to business owners. It's always been a vital part of how a company thrives, grows and maintains customers. What has changed over the years is the platform that a company should be using to market their business. With the...
Don’t Be A Sucky Business Owner!
The world of digital marketing is confusing and we often get asked, “what exactly is it that you do”? We use to answer with service based answers like, "we run your social media", "we can build you a website", yadda yadda yadda. However, over the past few...
Why I need Millennials to love me!!!
If you're a business owner, an event planner, or really, in business at all, you've probably already encountered the great debate: "How do I reach my Millennial demographic?" Millennial - a word that still comes up in spell check (because it's that new) has now become...
