OUR INSIGHTS

What’s the deal with chatbots?

What’s the deal with chatbots?

Did you ever think that we would be using marketing and artificial intelligence (AI) in the same sentence? Chatbots have been on the rise for years but they are becoming an increasingly popular marketing tactic for small to large companies. Simulating a real...

How to create content that makes them click

How to create content that makes them click

It’s my guess that you’re not grinding away at content creation because it’s your favorite thing to do. When you started your company, maybe you didn’t realize how important content was going to be for scaling your brand. It’s even more difficult to find motivation to...

Do I really need brand standards?

Do I really need brand standards?

Entrepreneurs, business owners, and founders are all about slashing their budgets and moving quickly. While you might be tempted to skip brand standards to slim down the numbers and shorten your timeline, you will soon find out that they’re enticing shortcuts that are...

Are infographics in or out?

Are infographics in or out?

It’s not a secret that visual marketing content works. That is one of the many reasons why video is in such high demand by consumers and why memes have taken over social media. But what about the infographic? Have video and other creative visual forms knocked the...

How to find your [podcast] voice

How to find your [podcast] voice

Who hates the sound of their own voice? We feel you, but just because you cringe when you listen to yourself on a voicemail, doesn’t mean that you can’t make podcasting work for you and your business. The truth is that podcasts aren’t going anywhere. In fact, 55% of...

Why you need a case study in your life

Why you need a case study in your life

People are craving information at all levels and a case study is one way that your business can give the people what they want! Small businesses and large corporations in varying industries can benefit from a case study and I’m going to tell you why it’s a good investment for your audience.

Why 1 Black Lives Matter post isn’t enough

Why 1 Black Lives Matter post isn’t enough

Followers are watching the moves of their favorite brands and they won’t sacrifice their values to make a purchase. They have options and they make choices based on what means the most to them. In protest of the death of George Floyd, and the others before him, brands are surfacing with words in support of the Black Lives Matter movement. Companies are being accused of hypocrisy and their words are being challenged.

The 1 thing you need to make your content stick

The 1 thing you need to make your content stick

There is a lot of content flying around, but how do you get your content to land… and stick? Like a medal-winning Simone Biles kind of landing that makes the audience react and feel something. When you sit down to create your next piece of content, how will you make sure that it reaches your audience and sticks? No matter what you do, having the right angle will make all of the difference and help you create content that your audience will want to share.

4 of the best marketing tools for your small business

4 of the best marketing tools for your small business

We’re not talking about your Swingline Optima or the best ergonomic office chair that money can buy. We’re talking about easy-to-use marketing tools that provide you with the resources to be creative, save time, keep organized, and gain insight. Here are 4 of the best marketing tools for your small business that agencies don’t want you to know about! Did I mention that only one of these costs you money?