OUR INSIGHTS

4 keys to getting more business reviews

4 keys to getting more business reviews

It’s tempting to feel like online reviews were created for the sole purpose of being a thorn in the side of new and developing brands. Well, we’re sad (or happy?) to say that this couldn’t be further from the truth, even in today’s world. Now we know what you’re...

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5 tips for building strong brands in 2021

5 tips for building strong brands in 2021

Whew! Just when we thought we might not make it, 2021 has appeared out of nowhere to save the day like Wonder Woman, Captain Marvel, or any other surprise character appearances in a superhero movie battle scene. The good part is that 2020 is over, the bad part is that...

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What’s the deal with chatbots?

What’s the deal with chatbots?

Did you ever think that we would be using marketing and artificial intelligence (AI) in the same sentence? Chatbots have been on the rise for years but they are becoming an increasingly popular marketing tactic for small to large companies. Simulating a real...

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How to create content that makes them click

How to create content that makes them click

It’s my guess that you’re not grinding away at content creation because it’s your favorite thing to do. When you started your company, maybe you didn’t realize how important content was going to be for scaling your brand. It’s even more difficult to find motivation to...

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Do I really need brand standards?

Do I really need brand standards?

Entrepreneurs, business owners, and founders are all about slashing their budgets and moving quickly. While you might be tempted to skip brand standards to slim down the numbers and shorten your timeline, you will soon find out that they’re enticing shortcuts that are...

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Are infographics in or out?

Are infographics in or out?

It’s not a secret that visual marketing content works. That is one of the many reasons why video is in such high demand by consumers and why memes have taken over social media. But what about the infographic? Have video and other creative visual forms knocked the...

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How to find your [podcast] voice

How to find your [podcast] voice

Who hates the sound of their own voice? We feel you, but just because you cringe when you listen to yourself on a voicemail, doesn’t mean that you can’t make podcasting work for you and your business. The truth is that podcasts aren’t going anywhere. In fact, 55% of...

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Why you need a case study in your life

Why you need a case study in your life

People are craving information at all levels and a case study is one way that your business can give the people what they want! Small businesses and large corporations in varying industries can benefit from a case study and I’m going to tell you why it’s a good investment for your audience.

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