OUR INSIGHTS
5 tips for building strong brands in 2021
Whew! Just when we thought we might not make it, 2021 has appeared out of nowhere to save the day like Wonder Woman, Captain Marvel, or any other surprise character appearances in a superhero movie battle scene. The good part is that 2020 is over, the bad part is that...
What’s this Clubhouse App everyone’s talking about?
You might have heard of an invite-only app garnering a $100m valuation with only 1,500 users. No this is not a prank, and yes those numbers are real. That app is Clubhouse, a new way of learning, bonding, and interacting with well...strangers! Unlike other social...
What’s the deal with chatbots?
Did you ever think that we would be using marketing and artificial intelligence (AI) in the same sentence? Chatbots have been on the rise for years but they are becoming an increasingly popular marketing tactic for small to large companies. Simulating a real...
How to create content that makes them click
It’s my guess that you’re not grinding away at content creation because it’s your favorite thing to do. When you started your company, maybe you didn’t realize how important content was going to be for scaling your brand. It’s even more difficult to find motivation to...
4 things that you can learn from Kylie Jenner about social media
Before you roll your eyes, you might have more to learn from the 23-year-old social media icon than you might think. Taking the title of “youngest self-made billionaire” from Mark Zuckerberg, Kylie Jenner has made Time Magazine’s list of “most influential” teens and...
Do I really need brand standards?
Entrepreneurs, business owners, and founders are all about slashing their budgets and moving quickly. While you might be tempted to skip brand standards to slim down the numbers and shorten your timeline, you will soon find out that they’re enticing shortcuts that are...
Are infographics in or out?
It’s not a secret that visual marketing content works. That is one of the many reasons why video is in such high demand by consumers and why memes have taken over social media. But what about the infographic? Have video and other creative visual forms knocked the...
![How to find your [podcast] voice](https://lillianjamescreative.com/wp-content/uploads/2020/07/how-to-find-your-podcast-voice-featured-1080x628.png)
How to find your [podcast] voice
Who hates the sound of their own voice? We feel you, but just because you cringe when you listen to yourself on a voicemail, doesn’t mean that you can’t make podcasting work for you and your business. The truth is that podcasts aren’t going anywhere. In fact, 55% of...
Why you need a case study in your life
People are craving information at all levels and a case study is one way that your business can give the people what they want! Small businesses and large corporations in varying industries can benefit from a case study and I’m going to tell you why it’s a good investment for your audience.
Why 1 Black Lives Matter post isn’t enough
Followers are watching the moves of their favorite brands and they won’t sacrifice their values to make a purchase. They have options and they make choices based on what means the most to them. In protest of the death of George Floyd, and the others before him, brands are surfacing with words in support of the Black Lives Matter movement. Companies are being accused of hypocrisy and their words are being challenged.
