The face of marketing has changed drastically over the years, and as we head into 2023, it is essential to prepare your business for what is to come. Consumers are getting louder about what they want in the businesses they shop from, and with the rise of technology, it has become easier to track what works and what doesn’t. 2023 will continue to grow the virtual marketing demands, and strategizing your business’s needs now can get you ahead later.

While every business provides something different to its customers, various marketing trends are accessible and beneficial to every company and industry. With 2023 right around the corner, here are 4 marketing trends to implement in your business.

Short-Form Videos

Short-form videos such as TikToks, Instagram Reels, and YouTube Shorts are continuously on the rise and will continue far into the new year. Videos from 10 to 60 seconds are catching consumers’ attention everywhere and can lead to more interaction and traffic within your business. “Snackable” content has become quick and easy for customers to focus on and surpassed static posts in popularity.

Videos like these give you the opportunity to showcase products and services, share facts about the business, and give your audience an inside look into the company. All of these can prove to be effective as customers are looking for businesses that consider themselves involved with their audiences and are open to talking about more than just sales. Videos can also offer a larger and more impactful engagement between you and your customers.

A Face For The Company

As customers are looking for a deeper connection with the businesses they buy from, having a face of the company can lead to great results. Whether you choose to use someone from your staff, an outside social media creator, or an influencer such as a celebrity, having a consistent face on your social media outlets can create stronger relationships between your business and the customers. Giving your customers someone they can remember, trust, and relate to gives them much more of a reason to click on your page and see what you offer.

Conversational Marketing

Many websites lead customers to a fill form or email list when they have inquiries about products, services, or experiences. This might be a necessary tactic for larger projects and meetings, but many consumers are looking for quick answers that will ease their minds then and there. By implementing a chat box onto your website, one that is controlled by an AI bot or goes to you through an email alert, customers will have the opportunity to ask the questions they have and be answered quickly. Real-time conversations can keep your customer experience high.

Social Media Ads

Ads within Facebook, Instagram, and TikTok are becoming more and more popular and efficient for businesses that utilize them. Social media can not only get you connected with your audience and help you promote your business through content, but it can also help you directly sell to those who are interested in your business. Social media ads can reach the type of customer you are looking for.

As social media ads become more popular and common, ads have become seamless within the feeds of users. With a simple click, consumers can be led to your website or your ecommerce site to learn more and find the products and services that interest them. Many platforms are making this function easier and more accessible for business owners.

Marketing is forever changing, and in six months, there may be even bigger trends to talk about! Keep your business up to date with the trends and utilize marketing to the highest degree with the help of Lillian James Creative!