by Lillian James | Sep 20, 2023 | Brand, Corporate Culture, Strategy
The reasons why consumers choose businesses have changed over time. While convenience is still a strong contender, many people are now looking past just the convenience and looking at the brand identity itself to help gauge whether or not they pick them. In order to...
by Lillian James | Aug 14, 2023 | Brand, Promotion, Social Media, Strategy
Branding yourself has gone far beyond the simple firm handshake and business cards. People are no longer just meeting you in person, you must have a way to continue your passionate take on yourself and your industry online. Making yourself memorable, trustworthy, and...
by Lillian James | Aug 7, 2023 | Strategy
I think we have all heard of ChatGPT by now. It is in the news and our social media feeds, but that doesn’t mean that any of us know what it really is. People scream out that it is AI and it’s taking over the world, but is that accurate? Probably not – technology...
by Lillian James | Jul 26, 2023 | Social Media, Strategy
Meta, the organization we know for Facebook and Instagram, has released a new social media platform, Threads. While we might bring up a handful of new platforms, we are very excited to discuss this one! As of July 6th, the second day of its release, it has received 30...
by Lillian James | Jul 17, 2023 | Social Media, Strategy
In a perfect world, you have all the tools you need to get your business and brand in front of your audience to help engage and build a relationship with them. In a perfect world, right? It’s time to realize that the perfect world IS this one. Digital marketing has...
by Lillian James | Feb 16, 2023 | Strategy
When you open a physical store, you want to make sure that everyone has the opportunity to browse and see what you have to offer. This means ensuring ramps are accessible outside, isles are spread apart just enough to fit wheelchairs, walkers, or service animals, and...
