When you think of rebranding, what do you think of? Do you think of when Dunkin Donuts changed its name to Dunkin’? Do you think of when Facebook changed its name to Meta? Do you think of when LEGO expanded its reach to adults? Do you think of when McDonald’s changed its packaging to be more recognizable? All of these are examples of amazing rebrands that helped push the companies into a thriving, profitable future.
Whether you are changing colors, messaging, intent, or whole business names, rebranding is a change necessary for so many businesses. Yes, it can be time-consuming and a little frightening, but the benefits outweigh the anxieties that come with taking the first step.
So, let’s talk about the benefits of rebranding your business.
1. It Is How You Stay Relevant in Your Industry
Brand awareness is everything. Getting your business’s name into people’s minds everywhere is how you expand, sell, and succeed. However, customer preferences are constantly changing. What made businesses household names five years ago differs from how they work today. The times change quickly, and it is essential to stay up-to-date for the sake of your business’s success. So, a rebrand can not only increase your brand awareness but help you stay relevant in your industry, ensuring that you don’t get lost in the past. You will not only be able to retain your current customers but reach new ones.
2. Get in Front of Your Desired Customer Base
Think about this: Is your business the exact same as it was when you started it? Are your services and goals the exact same? In the time between opening your company and now, your aspirations and services might have changed, and both of these things will cause your audience to change, too. A rebrand can help ensure you target the right customer base and get in front of the correct group of people who will benefit from your business. Over time, you might have changed motivations or lost momentum in your customer base, and a rebrand can jumpstart a positive future with your desired clients.
3. It Creates a More Cohesive and Updated Presence
Rebranding can help clarify your brand message, realign with organizational changes, and improve consistency across every platform. If you feel your messaging or impact has been lost to the industrial wind or has changed, rebranding can get it back on track and consistent in all the areas that matter. Additionally, having a cohesive presence online and physically can help you become more recognizable and credible to those viewing you. Your customers will not get lost trying to find you on social media or get confused when a business card doesn’t match your website. Everything will be cohesive.
4. Close More Sales, Make More Money
Rebranding can make your company fresh in people’s minds, increase your credibility, become more relevant to today’s audience, and build a stronger brand narrative. All of these are attributes of closing more sales and making more money. When people see that you are trustworthy, valuable within your industry, current, and cohesive, you will not only connect with more impactful customers but also make more sales.
5. Position Yourself as an Innovator
When you rebrand, you put yourself in a unique position to be seen as an innovator. Not only does rebranding show the world that you are up-to-date with the times, but it also shows that you are adaptable and open to change. These characteristics can be quite appealing to your audience and lead to an increased following and interest in your company. You will stand out from your competitors as you are showing everyone that you are not afraid to move with the changing times. You are portraying a positive and flexible identity to the world.
Rebranding is a significant process, but it can bring incredible benefits in stability, sales, and following. So, what do you say? Is it time for a rebrand? Contact the team at Lillian James Creative, and let’s get you started on your journey to owning your space!