by Lillian James | Nov 1, 2024 | Brand
When you think of rebranding, what do you think of? Do you think of when Dunkin Donuts changed its name to Dunkin’? Do you think of when Facebook changed its name to Meta? Do you think of when LEGO expanded its reach to adults? Do you think of when...
by Lillian James | Sep 20, 2023 | Brand, Corporate Culture, Strategy
The reasons why consumers choose businesses have changed over time. While convenience is still a strong contender, many people are now looking past just the convenience and looking at the brand identity itself to help gauge whether or not they pick them. In order to...
by Lillian James | Sep 4, 2023 | Brand
Figuring out your brand identity should not simply be another thing to check off the list when developing your business. Your business’ brand identity is more than unified colors and fonts; it is integral to the experience your customers go through when interacting...
by Lillian James | Aug 21, 2023 | Brand, Promotion, Social Media
The digital world has made it increasingly easier for us to connect with our consumers, hear their thoughts, and increase sales like never before. But it can get even better. Live streaming has taken the world by storm in the last few years, and as it is doable on...
by Lillian James | Aug 14, 2023 | Brand, Promotion, Social Media, Strategy
Branding yourself has gone far beyond the simple firm handshake and business cards. People are no longer just meeting you in person, you must have a way to continue your passionate take on yourself and your industry online. Making yourself memorable, trustworthy, and...
by Lillian James | Jul 21, 2023 | Brand
Websites are not a one-and-done project as much as traditional marketing a few decades ago would say otherwise. Today, websites are your central hub for your business’s information, brand, story, and product. It is how you not only educate your audience on your...
