Websites are not a one-and-done project as much as traditional marketing a few decades ago would say otherwise. Today, websites are your central hub for your business’s information, brand, story, and product. It is how you not only educate your audience on your service but show them that it answers the questions they are not even aware of having. Your website is your chance to sell without being face-to-face. So, your website shouldn’t be a time capsule of the 2010 era. It’s not good for your company and not good for your consumers.
So, open up your website on another tab, and let’s see if it is time for a well-deserved upgrade.
Is Your Current Website Lacking?
Have you started to notice less traffic on your website or seen the time spent on your website decrease as the months pass? It could be for usability or visual reasons. If your website takes too long to load, pictures are blurry, or is difficult to navigate, people will be less likely to stay on it or take whatever is on the website seriously.
You could lack eye-catching branding and content that keeps people scrolling and clicking around your site. The overall SEO and content could be lacking from your site as well. While traditional sites rely heavily on the page’s content, websites with blocks of content with little to no visuals or pictures will do worse these days. Users don’t want to feel bombarded. A website should be welcoming and welcoming on multiple devices. If your website is incapable of being used or viewed on a phone or tablet, a definite upgrade is needed.
So which is it?
- Non-impactful content
- The lack of visuals
- Old or blurry photos
- Usability at an all-time low
- Your brand is lost in time
No matter what it is lacking, you deserve a change.
It’s Agreed– It’s Time For a Change
A website update can become an overwhelming thought, but it doesn’t have to be. Let’s break it down, and remember, you don’t have to do it alone.
A website is only as good as its content. This means photos, visuals, and copy. A website with outdated and out-of-touch visuals or vocabulary is the easiest way to lose that connection with consumers. Change up the photos to new, professionally taken photos, update icons and visuals to relate to this day and age, and possibly rewrite content that will connect with today’s consumers.
Create a Brand Reflective of Your Business
Updating your website might lead to realizing your brand is no longer representative of the idea and business you want to showcase. It could be time to find new colors or symbols that better resonate with your business. If this is the case, it is definitely time for a website redesign to ensure everything is cohesive and on the same page with your vision. New colors and designs on a website can make any business stand out in the eye of consumers.
Update End-User Functionality
While the look and content of a website can be amazing, it means nothing if your consumers can not navigate or use your website, to begin with. One of the hurdles many websites face these days is the ability to be properly used on a phone or a tablet just as efficiently as a computer. With people using their phones for almost everything these days, ensuring that your website can be used on a smartphone is non-negotiable. End-user functionality can also relate to fill forms working, pages being properly loaded in, and links in general working and leading to the right thing. Updates to these things are not only essential but required if you want a website people will show to their friends and family.
Now, this is a lot. Revamping a whole website is a significant task, but don’t worry; you don’t have to do it alone. Reflect your brand and amazing business on a top-tier website with the help of professionals. For pricing, questions, or to start today, contact the team at Lillian James Creative.