Brand Standards & Social Media Guidelines
Table of Contents
Brand Messaging
Brand Positioning Statement
DaFokker’s celebrates our defining moments and renewed hope. From big wins to overdue endings, we make wine for people who know that “new chapter” energy tastes even better shared. DaFokker’s is the wine to help you mark whatever you may be celebrating with a pour and a smile.
DaFokker’s makes quality wine for unconventional celebrations, surprising wins, quiet victories, and the moments you didn’t plan to toast but absolutely will. DaFokker’s is for the big exhale, ready to be poured out in the name of newfound freedom, strength, and empowerment. Pop a bottle, pour a glass, and celebrate the turn of a page.
For The Day We’ve All Been Counting Down To!
Elevator Pitch
DaFokker’s makes quality wine for unconventional celebrations, surprising wins, quiet victories, and the moments you didn’t plan to toast but absolutely will. DaFokker’s is for the big exhale, ready to be poured out in the name of newfound freedom, strength, and empowerment. Pop a bottle, pour a glass, and celebrate the turn of a page.
For The Day We’ve All Been Counting Down To!
Target Audience
Wine drinkers (30–60) who follow the world, love a clever inside joke, and enjoy marking cultural moments, especially the ones that feel like a collective exhale.
Tagline
Social Media Tagline
Short Social Media Description
Some moments call for popping a cork. Some call for a deep breath. DaFokker’s is for those
moments that call for both.
For The Day We’ve All Been Counting Down To!
Commonly Asked Questions
Visual Branding
Logo Versions
Primary Logo
Alternate Stacked Logo
Wordmark Logo
Alternate Wordmark Logo
Full Icon
Full Icon
Crown Icon
Crown Icon
Hair Icon
Hair Icon
Logo & Logo Rules
DON’T rotate, warp, or crop any part of the logo that causes it to become distorted.
DON’T overlap the logo with text, photos, or graphics that obscure its legibility.
DON’T alter the colors of the logo to any shade not included in these brand standards.
Some Tips for Social Media
On social media profiles, the profile photo should include an icon version of the logo, while the cover photo should include the full logo (stacked or horizontal) or wordmark.
Brand Colors
Orange
RGB: 216 99 58
CMYK:11 74 86 1
HEX: #d8633a
PMS: 7578 C
Gold
RGB: 249 193 112
CMYK: 2 26 65 0
HEX: #f9c170
PMS: 1355 C
True Black
RGB: 0 0 0
CMYK: 40 40 40 100
HEX: #000000
PMS: Black 6 C
True White
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
PMS: N/A
Band Fonts
Forum
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Use for headlines, titles, calls to action, and other large, bold text.
Lato
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Use for body copy and longer paragraph text.
The Wines
DaFokker’s Finally Gone
For the moment we have all been waiting for, DaFokker’s Finally Gone!
You know the feeling: the door shuts, the credits roll, the group chat goes feral. That’s Finally Gone. A novelty bottle for real-life endings, served best with good company, a long, satisfied exhale (and maybe a little dancing in the street)! Pour a glass and take that big exhale, lie back, and revel in your newfound freedom and empowerment.
Wine Description Format
Red Wine:
DaFokker’s Finally Gone red wine brings rich notes of [Flavors]. Sourced from [Location], DaFokker’s Finally Gone red wine has an ABV of [%] and is perfect for those looking to celebrate negativity leaving their lives in place of a bright, new future.
Sparkling Wine:
DaFokker’s Finally Gone sparkling wine originates from [Location], offering refreshing notes of [Flavors]. DaFokker’s Finally Gone sparkling wine provides a [%] ABV, making it an ideal celebratory wine for those toasting to good endings and even better beginnings.
