Brand Standards

Brand Messaging

Brand Positioning Statement

Recognizing the environmental impact that specific waste has on our world, Hangar Technologies saw an opportunity for change. By bringing together industry experts, Hangar Technologies redefines waste management with cutting-edge organic remediation solutions, now leading the waste-to-reclaim industry through sustainable and greener innovations and technologies.

Hangar Technologies is leading the charge in transforming today’s industrial waste from meat, water, mining, and energy corporations into tomorrow’s essential resources. With their patented organic algae-based polymers, they break down harmful waste that once polluted our environment and remediate its contaminants, creating sustainable, cleaner solutions. Hangar Technologies innovates to reduce the global carbon footprint.

Reclaiming a Cleaner Future.

Elevator Pitch

Hangar Technologies is leading the charge in transforming today’s industrial waste from meat, water, mining, and energy corporations into tomorrow’s essential resources. With their patented organic algae-based polymers, they break down harmful waste that once polluted our environment and remediate its contaminants, creating sustainable, cleaner solutions. Hangar Technologies innovates to reduce the global carbon footprint.

Reclaiming a Cleaner Future.

Target Audience

Hangar Technologies’ target audience is a diverse mix of significant industries such as meat processors, energy companies, water facilities, and mining companies who are seeking environmentally friendly and sustainable options for their waste. Hangar Technologies’ focus is on industries with a significant environmental impact.

Top 5 Questions Asked

  • Is This Cheaper Than Our Current Disposal Method?
  • Will This Help Us Meet State And Federal Environmental Standards?
  • Is There Waste You Do Not Take?
  • How Does Your Technology Actually Work, and Is It Proven?
  • What Certifications or Standards Does Your Process Meet?

Tagline

Reclaiming a Cleaner Future

Social Media Tagline

Reclaiming a Cleaner Future

Short Social Media Description

Reclaiming a Cleaner Future. Leading the Charge in Transforming Today’s Industrial Waste Into Tomorrow’s Essential Resources.

Visual Branding

Primary Logos

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Primary Logo

Alternate Logo

Icon

Primary Logo

Alternate Logo

Icon

Logo & Logo Rules

DON’T rotate, distort, or crop any part of the logo.

DON’T add any extreme special effects to the logo (drop shadows, bevels, etc.).

DON’T overlap the logo with text, photos, or graphics that obscure its legibility.

DON’T alter the logo colors unless approved in brand standards. Solid white and solid black are acceptable.

Some Tips for Social Media

On social media profiles, the profile photo should include an icon version of the logo, while the cover photo should include the full logo (primary or alternative).

Whenever possible or practical, all image or video posts should include some form of the logo.

Brand Colors

Navy

RGB: 2 48 89
CMYK: 100 86 38 31
HEX: #023059
PMS: 648 C

Navy Black

RGB: 9 34 62
CMYK: 98 83 46 53
HEX: #09223e
PMS: 289 C

Bright Green

RGB: 139 197 63
CMYK: 51 0 100 0
HEX: #8bc53f
PMS: 7488 C

Silver

RGB: 238 243 243
CMYK: 5 2 3 0
HEX: #eef3f3
PMS: 649 C

True White

RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
PMS: N/A

Band Fonts

Poppins

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(Primary font; for any and all usage including titles, calls to action, and body copy.)

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Lato

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

(Alternative font; for instances where Poppins is unavailable.)

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