Brand Standards & Social Media Guidelines

Brand Messaging

Brand Positioning Statement

For a decade, Metro Dumpsters has built its reputation on showing up when it matters and making waste removal the easiest part of any project. Metro Dumpsters understands what it takes to keep its community clean, and with dumpsters for residential and commercial cleanups, they make waste removal simple.

Metro Dumpsters is a family-owned and operated dumpster rental and waste management company, focusing on providing hassle-free waste removal, whether dumpsters are dropped off in a driveway or on a construction site. With honest pricing, dependable service, and a team that picks up the phone, Metro Dumpsters ensures roll-off dumpsters ideal for every cleanup in the KC metro area, from drop-off to pick up.

Metro Dumpsters. More Than Just Dumpsters.

Elevator Pitch

Metro Dumpsters is a family-owned and operated dumpster rental and waste management company, focusing on providing hassle-free waste removal, whether dumpsters are dropped off in a driveway or on a construction site. Metro Dumpsters ensures clients in the Kansas City metro have access to reliable waste service with transparent, all-inclusive pricing from drop-off to pickup.

Metro Dumpsters. More Than Just Dumpsters.

Target Audience

Metro Dumpsters’ target audience is residential customers seeking a reliable company to help them clear and dispose of their waste, who will ideally return on a yearly basis, and high-level commercial customers looking for a disposal company to partner with for all types of jobs requiring cleanup.

Tagline

More Than Just Dumpsters

Social Media Tagline

More Than Just Dumpsters

Short Social Media Description

More Than Just Dumpsters. Reliability From Drop Off to Pick Up, All Over the KC Metro.

Top Five Questions Asked

  • What is The [Total] Price For a Dumpster?
  • How Long is The Standard Rental Period?
  • How Much Extra Will Extra Weight Cost?
  • What Type of Waste is Not Allowed in The Dumpster?
  • When and Where Will the Dumpster be Delivered/Picked Up?

Visual Branding

Primary Logos

Logo & Logo Rules

DON’T rotate, distort, or crop any part of the logo.

DON’T add any extreme special effects to the logo (drop shadows, bevels, etc.).

DON’T overlap the logo with text, photos, or graphics that obscure its legibility.

DON’T alter the logo colors unless approved in brand standards.

Brand Colors

True Black

RGB: 0 0 0
CMYK: 0 0 0 100
HEX: #000000
PMS: Black C

Classic Red

RGB: 192 29 45
CMYK: 17 100 92 7
HEX: #c01d2d
PMS: 186 C

True White

RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
PMS: N/A

Band Fonts

Balthazar

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Primarily used for titles and headlines for a modern vintage feel.

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Mr. Dafoe

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Best used for occasional accents.

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NTR

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For any and all usage including titles, calls to action, and body copy.

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