Brand Standards

Brand Messaging

Brand Positioning Statement

Founded on the belief that mental strength is the foundation of sustainable success, Monica Smith Coaching provides therapy to those who carry the entrepreneurial stressors of opening, running, and growing a business on their shoulders. Monica Smith Coaching exists to remind high-achieving individuals that caring for their mental health isn’t a luxury, but a strategic advantage.

Monica Smith Coaching provides therapy designed specifically for entrepreneurs, the ones who carry it all. The practice helps founders, leaders, and creators strengthen their mental well-being in order to not only support them personally but also improve them in their entrepreneurial journey. Through a combination of clinical expertise and a deep understanding of entrepreneurial pressure, Monica Smith Coaching empowers clients to build emotional resilience, clarity, and connection, creating stronger minds and stronger businesses.

Elevator Pitch

Monica Smith Coaching provides therapy designed specifically for entrepreneurs, the ones who carry it all. The practice helps founders, leaders, and creators strengthen their mental well-being in order to not only support them personally but also improve them in their entrepreneurial journey. Through a combination of clinical expertise and a deep understanding of entrepreneurial pressure, Monica Smith Coaching empowers clients to build emotional resilience, clarity, and connection, creating stronger minds and stronger businesses.

Target Audience

The target audience for Monica Smith Coaching includes those pursuing their entrepreneurial dreams while also facing burnout, heavy stress, and everything that comes with the business journey.

Tagline

The Entrepreneur’s Therapist

Social Media Tagline

The Entrepreneur’s Therapist

Short Social Media Description

The Entrepreneur’s Therapist. Therapy For Those Who Carry It All.

Top 5 Questions Aksed By Potential Clients

  • Why Would Entrepreneurs Need Therapy?
  • When Should Entrepreneurs Seek Therapy?
  • What Can Therapy Help With For Business Owners?
  • How Can Therapy Prevent Burnout?
  • How Can Therapy Help With Motivation?

VISUAL BRAND

Primary Logos

Logo & Logo Rules

DON’T rotate, distort, or crop any part of the logo.

DON’T add any extreme special effects to the logo (drop shadows, bevels, etc.).

DON’T overlap the logo with text, photos, or graphics that obscure its legibility.

DON’T alter the logo colors unless approved in brand standards.

Some Tips for Social Media

On social media profiles, the profile photo should include an icon version of the logo, while the cover photo should include the full logo (with or without a tagline).

Whenever possible or practical, all image or video posts should include some form of the logo.

Brand Colors

Blue

RGB: 56 89 132
CMYK: 91 76 20 5
HEX: #385084
PMS: 7685 C

Orange

RGB: 229 100 65
CMYK: 0 80 88 0
HEX: #e56441
PMS: 7579 C

Off White

RGB: 217 214 229
CMYK: 12 13 2 0
HEX: #d9d6e5
PMS: 7443 C

Band Fonts

Altivo

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Montserrat

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