Brand Standards & Social Media Guidelines
Brand Messaging
Brand Positioning Statement
Strategic Impact partners with business owners in blue-collar industries to create real entrepreneurial growth through smart strategy and strong connections. For those ready to overcome adversity, put in the work, and turn their ambition into measurable growth, the consultant support from Strategic Impact is there.
Strategic Impact was founded on a background of 15 years of business experience in starting, running, growing, and selling companies, all with their own unique hurdles along the way. Now, Strategic Impact is there as a business consultant to entrepreneurs who are looking for business growth and an improved network of connections. Strategic Impact is for those ready to take on the world and who just need help to get there.
The Power of Hard Work, Backed by the Right Strategy.
Elevator Pitch
Strategic Impact was founded on a background of 15 years of business experience in starting, running, growing, and selling companies, all with their own unique hurdles along the way. Now, Strategic Impact is there as a business consultant to entrepreneurs who are looking for business growth and an improved network of connections. Strategic Impact is for those ready to take on the world and who just need help to get there.
The Power of Hard Work, Backed by the Right Strategy.
Target Audience
Strategic Impact’s target audience is entrepreneurs and business owners or leaders who are driven and ready to grow their businesses, have a desire to work hard, and are willing to overcome adversity. Businesses who need help with waste, and construction industry compliance hurdles.
Tagline
Social Media Tagline
Short Social Media Description
The Power of Hard Work, Backed by the Right Strategy. Strategic Impact, where Connection Meets Business Growth.
Visual Branding
Primary Logos
Primary Logo
Primary Logo
Horizontal Logo
Horizontal Logo
Icon
Icon
Logo & Logo Rules
DON’T rotate, distort, or crop any part of the logo.
DON’T overlap the logo with text, photos, or graphics that obscure its legibility.
Some Tips for Social Media
Brand Colors
True Black
RGB: 0 0 0
CMYK: 0 0 0 100
HEX: #000000
PMS: Black C
Light Gray
RGB: 242 242 242
CMYK: 0 0 0 5
HEX: #f2f2f2
PMS: N/A
True White
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
PMS: N/A
Band Fonts
Inter
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(Primary font; for any and all usage including titles, calls to action, and body copy.)
Arial
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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(Alternate/global font, for instances where Inter is unavailable, such as web use.)