Brand Standards & Social Media Guidelines

Brand Messaging

Brand Positioning Statement

Strategic Impact partners with business owners in blue-collar industries to create real entrepreneurial growth through smart strategy and strong connections. For those ready to overcome adversity, put in the work, and turn their ambition into measurable growth, the consultant support from Strategic Impact is there.

Strategic Impact was founded on a background of 15 years of business experience in starting, running, growing, and selling companies, all with their own unique hurdles along the way. Now, Strategic Impact is there as a business consultant to entrepreneurs who are looking for business growth and an improved network of connections. Strategic Impact is for those ready to take on the world and who just need help to get there.

The Power of Hard Work, Backed by the Right Strategy.

Elevator Pitch

Strategic Impact was founded on a background of 15 years of business experience in starting, running, growing, and selling companies, all with their own unique hurdles along the way. Now, Strategic Impact is there as a business consultant to entrepreneurs who are looking for business growth and an improved network of connections. Strategic Impact is for those ready to take on the world and who just need help to get there.

The Power of Hard Work, Backed by the Right Strategy.

Target Audience

Strategic Impact’s target audience is entrepreneurs and business owners or leaders who are driven and ready to grow their businesses, have a desire to work hard, and are willing to overcome adversity. Businesses who need help with waste, and construction industry compliance hurdles.

Tagline

The Power of Hard Work, Backed by the Right Strategy.

Social Media Tagline

The Power of Hard Work, Backed by the Right Strategy.

Short Social Media Description

The Power of Hard Work, Backed by the Right Strategy. Strategic Impact, where Connection Meets Business Growth. 

Visual Branding

Primary Logos

Primary Logo

Primary Logo

Horizontal Logo

Horizontal Logo

Icon

Icon

Logo & Logo Rules

DON’T rotate, distort, or crop any part of the logo.

DON’T add any extreme special effects to the logo (drop shadows, bevels, etc.).

DON’T overlap the logo with text, photos, or graphics that obscure its legibility.

DON’T alter the logo colors unless approved in brand standards.

Some Tips for Social Media

On social media profiles, the profile photo should include an icon version of the logo (if one is available), while the cover photo should include the full logo (with or without a tagline).
Whenever possible or practical, all image or video posts should include some form of the logo.

Brand Colors

True Black

RGB: 0 0 0 
CMYK: 0 0 0 100
HEX: #000000
PMS: Black C

Light Gray

RGB: 242 242 242
CMYK: 0 0 0 5
HEX: #f2f2f2
PMS: N/A

True White

RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
PMS: N/A

Band Fonts

Inter

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

(Primary font; for any and all usage including titles, calls to action, and body copy.)

Arial

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

(Alternate/global font, for instances where Inter is unavailable, such as web use.)