Did you ever think that we would be using marketing and artificial intelligence (AI) in the same sentence? Chatbots have been on the rise for years but they are becoming an increasingly popular marketing tactic for small to large companies. Simulating a real interaction, chatbots can save your company time and money, while also improving its marketing efforts. Here are some benefits of utilizing a chatbot to enhance the way to talk to your loyal customers and potential clients.
Sit back and learn
Any conversation with a client is valuable, contains insights, and can be used for future marketing and business decisions. A chatbot is just another way for you to interact with and engage your target audience, who has already made the decision to show up to your website. There are many innovative ways to use chatbots beyond the traditional “what can I help you with” conversation starter. For example, if you have a landing page that is generating a lot of traffic, but nothing is converting, your chatbot can reach out to the potential customers visiting this page and give them a survey to learn more about their opinions and habits.
Don’t fall behind
If one of your company values is innovation or if you strive to stay up-to-date with the latest and greatest in your industry, you should do the same for your marketing and website efforts. While everyone knows that utilizing a chatbot on your website is not necessary to run a business, it can show your customers that you actually do keep up with the trends and aren’t afraid of utilizing technology to improve your customer experience. If you don’t use a chatbot, your competitor might.
Enhance your client experience
Chatbots can provide real-time assistance to your customers whether they are about to purchase an item, are having navigation or website issues, or just want more insight into your company offerings. The client experience is everything and it’s important to market yourself in a way that shows your dedication to your customers. A chatbot doesn’t just answer questions; it can ask its own questions and offer clients content such as product pages, images, tutorial videos, and more.
Close, close, close
Chatbots are built for convenience. Who wants to pick up the phone and call customer service just to wait on hold to get a response that could’ve been answered in less than a minute? The last thing you want someone to do is leave your website without making a purchase. In an ideal world, they come back, but it’s better to get them right there when they’re still sitting next to that bottle of red wine. (Who has been there?!) No matter what time it is, a chatbot can give an answer right when your clients are demanding information. Besides, don’t most of us do our online shopping after hours anyway?
Stop worrying about the clock
It doesn’t matter if your clients are international or not, I guarantee you that you have potential customers perusing your website at night in front of the tv after their kids have gone to bed or in the wee hours of the morning when nothing is open except for their eyes. The ability to offer partial customer service 24 hours a day, 7 days a week, does wonders for your customer experience. Convenience is key, and when your potential customers can get answers when it’s best for them, that’s one step closer to a new client.
Enjoy that extra cash
No, that’s not a stretch. It saves you money! Hiring more customer service representatives costs time and money that your company may not be ready to give up just yet (or ever!). While we all crave speaking to a real human at times, there are plenty of times when we just want an answer in the easiest way possible. That’s where chatbots come in. Shorten your company’s wait time over the phone (less callers) and let your chatbot work for free (almost) answering the questions they receive. Can someone say cheaper customer acquisition?
Lessen human error
We are all human, which means we make mistakes. (Can I see a show of hands?) One of the biggest benefits of any technological component is the reduction of human error. Chatbots don’t have bad days, they don’t provide the wrong prices by accident, and they can stay awake for a lot longer than humans can! With a chatbot, you can eliminate the restrictions that come with being human, which allows them to operate beyond normal limitations.
While we just brushed the surface of what a chatbot can do for your marketing and sales efforts, we have first-hand experience with the matter because not only do we have a chatbot on our own website, but we help our clients with them every day, as more and more companies turn to AI to enhance their current customer experience.
Need help with implementing a chatbot? Contact us at Lillian James Creative so we can help your business reach its goals with a little artificial intelligence.
Like what you’ve read? Want to share similar content with your organization at your next event? Aaron Fulk, CEO of Lillian James Creative, has graced many stages and speaks about finding your creativity, storytelling, personal branding, and more. Book her for your next event!