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What Do Consumers Want More? Professional and Formal or Empathetic and People-Focused?

What Do Consumers Want More? Professional and Formal or Empathetic and People-Focused?

by Lillian James | Sep 20, 2023 | Brand, Corporate Culture, Strategy

The reasons why consumers choose businesses have changed over time. While convenience is still a strong contender, many people are now looking past just the convenience and looking at the brand identity itself to help gauge whether or not they pick them. In order to...
5 reasons why building passionate teams is good for your bottom line

5 reasons why building passionate teams is good for your bottom line

by Lillian James | Apr 21, 2021 | Coaching, Corporate Culture

Have you ever felt so dialed in on a project that time seems to fly by while you’re working on it? In fact, it probably does not even feel like work because you are so passionate about wanting to see that next step get done so you can continue making progress. That...
Finding the right fit with a business partner

Finding the right fit with a business partner

by Lillian James | Apr 20, 2021 | Coaching, Corporate Culture

The right business partner can help you expand your reach, create awareness around your product or service, and forge into new markets. According to the World Economic Forum, strategic partnerships play a critical role in helping companies drive innovation in our new...
Why should you stop waiting for the perfect time to start your company?

Why should you stop waiting for the perfect time to start your company?

by Lillian James | Apr 20, 2021 | Coaching, Corporate Culture

This time, we will start off by giving you the answer. The reason why you should stop waiting for the perfect time to launch your company is…[drumroll]…because there will never be a perfect time to start it. If you adopt the mindset that everything needs to be...
Hard work IS the competitive advantage

Hard work IS the competitive advantage

by Lillian James | Apr 14, 2021 | Coaching, Corporate Culture, Strategy

Sometimes there’s no substitute for rolling up your sleeves and putting in the work. In fact, many music veterans determine how long a new star will be around based on their work ethic. In theatre it’s how much work an actor does to understand their character outside...
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