by Lillian James | Jul 31, 2023 | SEO
The term SEO, search engine optimization, has been around since 1997, six years after the first website was created. After 26 years, we are still hearing the phrase SEO being used whenever digital marketing is brought up, but it can be easy to think that after all...
by Lillian James | Mar 10, 2022 | SEO, Social Media, Strategy
Posting blog content is a great way to engage with your audience, but it can be difficult to drive traffic away from social media posts and to your blogs. In a time when the attention span of the average social media user is relatively short, it might seem like there...
by Lillian James | Dec 14, 2021 | Promotion, SEO, Strategy
“How do I get more people visiting my website?” It’s a question we get often from business leaders. Since many of the solutions require planning and consistent effort, we wanted to address this in our end-of-year article. As with anything in life, real results require...
by Lillian James | Feb 16, 2021 | Promotion, SEO, Strategy
It’s tempting to feel like online reviews were created for the sole purpose of being a thorn in the side of new and developing brands. Well, we’re sad (or happy?) to say that this couldn’t be further from the truth, even in today’s world. Now we know what you’re...
by Lillian James | Nov 3, 2020 | SEO, Strategy
Did you ever think that we would be using marketing and artificial intelligence (AI) in the same sentence? Chatbots have been on the rise for years but they are becoming an increasingly popular marketing tactic for small to large companies. Simulating a real...
by Lillian James | Sep 23, 2020 | Creative, SEO, Strategy
It’s my guess that you’re not grinding away at content creation because it’s your favorite thing to do. When you started your company, maybe you didn’t realize how important content was going to be for scaling your brand. It’s even more difficult to find motivation to...
