by Lillian James | Dec 14, 2021 | Promotion, SEO, Strategy
“How do I get more people visiting my website?” It’s a question we get often from business leaders. Since many of the solutions require planning and consistent effort, we wanted to address this in our end-of-year article. As with anything in life, real results require...
by Lillian James | Mar 15, 2021 | Brand, Coaching, Creative, LJC, Promotion
Every business needs marketing to grow — after all, no matter what you do, you need to bring in customers. And you’ll need someone to handle your marketing. So then the question is, who do you hire, yourself, an in-house person or staff, or an agency? Especially if...
by Lillian James | Feb 16, 2021 | Promotion, SEO, Strategy
It’s tempting to feel like online reviews were created for the sole purpose of being a thorn in the side of new and developing brands. Well, we’re sad (or happy?) to say that this couldn’t be further from the truth, even in today’s world. Now we know what you’re...
by Lillian James | Jan 5, 2021 | Brand, Promotion, Strategy
Whew! Just when we thought we might not make it, 2021 has appeared out of nowhere to save the day like Wonder Woman, Captain Marvel, or any other surprise character appearances in a superhero movie battle scene. The good part is that 2020 is over, the bad part is that...
by Lillian James | Jul 22, 2020 | Podcasting, Promotion
Who hates the sound of their own voice? We feel you, but just because you cringe when you listen to yourself on a voicemail, doesn’t mean that you can’t make podcasting work for you and your business. The truth is that podcasts aren’t going anywhere. In fact, 55% of...
by Lillian James | May 29, 2020 | Promotion, Strategy
Content marketing is not about recklessly slinging blogs and ads at your audience; it’s about building a connection through thoughtful content that resonates with your followers. So how do you relate with your customers during a pandemic? Although it might seem like a...