by Lillian James | Jul 17, 2023 | Social Media, Strategy
In a perfect world, you have all the tools you need to get your business and brand in front of your audience to help engage and build a relationship with them. In a perfect world, right? It’s time to realize that the perfect world IS this one. Digital marketing has...
by Lillian James | Apr 27, 2023 | Social Media
Almost every platform we use has a built-in shopping experience, and TikTok has quickly followed. However, there is no other app like TikTok. TikTok has taken the world by storm in the last few years, getting the attention of multiple generations and becoming one of...
by Lillian James | Aug 29, 2022 | Social Media
BeReal is a photo-sharing app that prompts users to post one unfiltered and unprepared picture a day. Not only is it one picture, but BeReal takes a photo from the front and back camera for users and their friends to see what they are doing and how their day is at that exact time. BeReal works by sending a notification to all its users at the same random time. This time changes each day, but no matter when it is, users have two minutes to open the app and post a picture of what they are doing at that moment.
by Lillian James | Apr 28, 2022 | Social Media, Strategy
YouTube has been the largest, most popular video-sharing website for years now. It is the second most visited webpage just behind Google and has launched the careers of thousands of creators, allowing users to monetize the video content they post and build a following...
by Lillian James | Mar 10, 2022 | SEO, Social Media, Strategy
Posting blog content is a great way to engage with your audience, but it can be difficult to drive traffic away from social media posts and to your blogs. In a time when the attention span of the average social media user is relatively short, it might seem like there...
by Lillian James | Feb 28, 2022 | Creative, Social Media, Strategy
The option to post video content has been a feature that most social media platforms have adopted in the last few years. However, with the rise of TikTok, video content is quickly becoming the norm, rather than a simple feature. From reels and stories on Instagram to...