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Which Social Media Platforms Your Generation of Audience Is Utilizing

Which Social Media Platforms Your Generation of Audience Is Utilizing

by Lillian James | Jun 18, 2024 | Millennials, Social Media, Strategy

Social media is the best way to connect with your ideal audience, but there are a few steps to take before hopping onto every platform you see.  Different generations appreciate and resonate with different social media platforms.  Each generation has its own views on...
6 stats that will change the way you market to millennials

6 stats that will change the way you market to millennials

by Lillian James | May 8, 2020 | Millennials, Promotion, Strategy

Just like any target audience, your brand must pivot your content strategy to meet the demands of your followers and exceed the expectations of your consumers. Millennials are expected to spend $1.4 trillion on shopping globally this year. So how do you reach them? Here are some statistics that expose how to market to millennials.

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