OUR INSIGHTS
Finding the right fit with a business partner
The right business partner can help you expand your reach, create awareness around your product or service, and forge into new markets. According to the World Economic Forum, strategic partnerships play a critical role in helping companies drive innovation in our new...
Why should you stop waiting for the perfect time to start your company?
This time, we will start off by giving you the answer. The reason why you should stop waiting for the perfect time to launch your company is…[drumroll]...because there will never be a perfect time to start it. If you adopt the mindset that everything needs to be...
Hard work IS the competitive advantage
Sometimes there’s no substitute for rolling up your sleeves and putting in the work. In fact, many music veterans determine how long a new star will be around based on their work ethic. In theatre it’s how much work an actor does to understand their character outside...
7 Reasons It Makes Sense to Hire a Marketing Agency vs In-House
Every business needs marketing to grow — after all, no matter what you do, you need to bring in customers. And you’ll need someone to handle your marketing. So then the question is, who do you hire, yourself, an in-house person or staff, or an agency? Especially if...
4 keys to getting more business reviews
It’s tempting to feel like online reviews were created for the sole purpose of being a thorn in the side of new and developing brands. Well, we’re sad (or happy?) to say that this couldn’t be further from the truth, even in today’s world. Now we know what you’re...
5 tips for building strong brands in 2021
Whew! Just when we thought we might not make it, 2021 has appeared out of nowhere to save the day like Wonder Woman, Captain Marvel, or any other surprise character appearances in a superhero movie battle scene. The good part is that 2020 is over, the bad part is that...
What’s this Clubhouse App everyone’s talking about?
You might have heard of an invite-only app garnering a $100m valuation with only 1,500 users. No this is not a prank, and yes those numbers are real. That app is Clubhouse, a new way of learning, bonding, and interacting with well...strangers! Unlike other social...
What’s the deal with chatbots?
Did you ever think that we would be using marketing and artificial intelligence (AI) in the same sentence? Chatbots have been on the rise for years but they are becoming an increasingly popular marketing tactic for small to large companies. Simulating a real...
How to create content that makes them click
It’s my guess that you’re not grinding away at content creation because it’s your favorite thing to do. When you started your company, maybe you didn’t realize how important content was going to be for scaling your brand. It’s even more difficult to find motivation to...
4 things that you can learn from Kylie Jenner about social media
Before you roll your eyes, you might have more to learn from the 23-year-old social media icon than you might think. Taking the title of “youngest self-made billionaire” from Mark Zuckerberg, Kylie Jenner has made Time Magazine’s list of “most influential” teens and...
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