by Lillian James | Dec 14, 2021 | Promotion, SEO, Strategy
“How do I get more people visiting my website?” It’s a question we get often from business leaders. Since many of the solutions require planning and consistent effort, we wanted to address this in our end-of-year article. As with anything in life, real results require...
by Lillian James | Apr 14, 2021 | Coaching, Corporate Culture, Strategy
Sometimes there’s no substitute for rolling up your sleeves and putting in the work. In fact, many music veterans determine how long a new star will be around based on their work ethic. In theatre it’s how much work an actor does to understand their character outside...
by Lillian James | Feb 16, 2021 | Promotion, SEO, Strategy
It’s tempting to feel like online reviews were created for the sole purpose of being a thorn in the side of new and developing brands. Well, we’re sad (or happy?) to say that this couldn’t be further from the truth, even in today’s world. Now we know what you’re...
by Lillian James | Jan 5, 2021 | Brand, Promotion, Strategy
Whew! Just when we thought we might not make it, 2021 has appeared out of nowhere to save the day like Wonder Woman, Captain Marvel, or any other surprise character appearances in a superhero movie battle scene. The good part is that 2020 is over, the bad part is that...
by Lillian James | Nov 3, 2020 | SEO, Strategy
Did you ever think that we would be using marketing and artificial intelligence (AI) in the same sentence? Chatbots have been on the rise for years but they are becoming an increasingly popular marketing tactic for small to large companies. Simulating a real...
by Lillian James | Sep 23, 2020 | Creative, SEO, Strategy
It’s my guess that you’re not grinding away at content creation because it’s your favorite thing to do. When you started your company, maybe you didn’t realize how important content was going to be for scaling your brand. It’s even more difficult to find motivation to...
