Do I really need brand standards?

Do I really need brand standards?

Entrepreneurs, business owners, and founders are all about slashing their budgets and moving quickly. While you might be tempted to skip brand standards to slim down the numbers and shorten your timeline, you will soon find out that they’re enticing shortcuts that are...
Are infographics in or out?

Are infographics in or out?

It’s not a secret that visual marketing content works. That is one of the many reasons why video is in such high demand by consumers and why memes have taken over social media. But what about the infographic? Have video and other creative visual forms knocked the...
How to find your [podcast] voice

How to find your [podcast] voice

Who hates the sound of their own voice? We feel you, but just because you cringe when you listen to yourself on a voicemail, doesn’t mean that you can’t make podcasting work for you and your business. The truth is that podcasts aren’t going anywhere. In fact, 55% of...
Why you need a case study in your life

Why you need a case study in your life

People are craving information at all levels and a case study is one way that your business can give the people what they want! Small businesses and large corporations in varying industries can benefit from a case study and I’m going to tell you why it’s a good investment for your audience.

Why 1 Black Lives Matter post isn’t enough

Why 1 Black Lives Matter post isn’t enough

Followers are watching the moves of their favorite brands and they won’t sacrifice their values to make a purchase. They have options and they make choices based on what means the most to them. In protest of the death of George Floyd, and the others before him, brands are surfacing with words in support of the Black Lives Matter movement. Companies are being accused of hypocrisy and their words are being challenged.