by Lillian James | Jun 18, 2024 | Millennials, Social Media, Strategy
Social media is the best way to connect with your ideal audience, but there are a few steps to take before hopping onto every platform you see. Different generations appreciate and resonate with different social media platforms. Each generation has its own views on...
by Lillian James | Oct 19, 2023 | Promotion, Strategy
It is no secret that email marketing is incredibly effective in keeping your consumers engaged and informed. Whether you send out an email once a week or once a month, you want that email to be packed with only the best information to keep yourself and your business...
by Lillian James | Oct 12, 2023 | Personal Branding, Strategy
Thought leadership has taken the marketing industry by storm and has quickly become one of the most successful ways to get your name out there, grow your network, and get customers to trust you. If you are searching for methods to get in front of your audience in an...
by Lillian James | Sep 20, 2023 | Brand, Corporate Culture, Strategy
The reasons why consumers choose businesses have changed over time. While convenience is still a strong contender, many people are now looking past just the convenience and looking at the brand identity itself to help gauge whether or not they pick them. In order to...
by Lillian James | Aug 14, 2023 | Brand, Promotion, Social Media, Strategy
Branding yourself has gone far beyond the simple firm handshake and business cards. People are no longer just meeting you in person, you must have a way to continue your passionate take on yourself and your industry online. Making yourself memorable, trustworthy, and...
by Lillian James | Aug 7, 2023 | Strategy
I think we have all heard of ChatGPT by now. It is in the news and our social media feeds, but that doesn’t mean that any of us know what it really is. People scream out that it is AI and it’s taking over the world, but is that accurate? Probably not – technology...
